What This Page Does
The Strategy Timeline plots every significant SEO event on a chronological axis — deployments, ranking changes, traffic shifts, algorithm updates, and content publications. By overlaying these events, you can visually identify causal relationships: "We deployed this change on March 1st, and rankings improved March 5th."
Powered by: The Closed Loop
Getting Started
- The timeline auto-populates with events from the Strategy Board, ranking changes, and algorithm updates
- Zoom in/out to see different time scales (days, weeks, months)
- Click any event to see details and linked recommendations
- Use the filter bar to show only specific event types
Key Features
- Multi-layer events — deployments, ranking changes, traffic shifts, algorithm updates displayed simultaneously
- Causal linking — draw connections between related events
- Annotation — add notes to explain correlations
- Zoom levels — day, week, month, quarter views
Tips & Best Practices
- Look for patterns: ranking improvements 3-7 days after content deployments suggest causal links
- Overlay algorithm update dates to distinguish your changes from Google updates
- Use annotations to document your analysis for team members
- The timeline is most valuable after 30+ days of tracked activity