What This Page Does
The Strategy Playbook is your monthly editorial roadmap. It takes the top content opportunities discovered by Korvex's 14 strategies and organises them into a production plan with effort estimates, funnel stage labels, and projected traffic and revenue impact.
Powered by: Content Opportunities · Hub-and-Spoke
Getting Started
- View the monthly plan — topics ranked by priority score
- Each topic shows effort estimate (hours), funnel stage (TOFU/MOFU/BOFU), and projected traffic
- Click any topic to see the full discovery evidence and suggested content brief
- Drag topics to reorder priorities or defer to next month
Key Features
- Funnel balance — visual indicator of TOFU/MOFU/BOFU distribution (target: 40%/40%/20%)
- Effort estimates — hours per content type (guide: 12h, comparison: 10h, landing: 8h)
- Revenue projections — estimated traffic × conversion rate × average order value
- Hub-spoke mapping — shows which hub each new spoke page belongs to
Tips & Best Practices
- Default monthly capacity is 4 articles — adjust in settings for your team size
- Prioritise MOFU content (comparisons, case studies) for highest conversion rates
- Maintain funnel balance — too much TOFU content dilutes commercial intent signals
- Review the playbook weekly and adjust based on competitor movements