The Strategy Board
The Strategy Board provides a kanban-style interface for managing your SEO recommendations throughout their lifecycle. All recommendations appear as draggable cards organized by workflow status, allowing you to track progress from initial discovery to completion.
Board Columns
The board contains five columns representing different stages of your SEO workflow:
| Column | Purpose |
|---|---|
| Backlog | New recommendations awaiting action, automatically ranked by priority score |
| In Progress | Recommendations currently being implemented by your team |
| Deployed | Live changes awaiting performance measurement and validation |
| Completed | Successfully implemented recommendations with confirmed positive outcomes |
| Dismissed | Recommendations you've decided not to pursue |
Managing Recommendations
Moving Cards Between Columns
Simply drag and drop cards between columns to update their status. The platform automatically triggers specific actions based on where you move each card:
- Moving to In Progress: Captures baseline performance metrics for later comparison
- Moving to Deployed: Records the deployment timestamp to track implementation timing
- Moving to Completed: Unlocks any dependent recommendations that were waiting for this change
- Moving to Dismissed: Also unlocks dependent recommendations, allowing alternative approaches
Swimlane Organization
Use the view toggle to switch between flat and swimlane layouts:
- Flat view: Shows all cards in a single row per column
- Swimlane view: Groups cards by SEO initiative type (Content, Technical SEO, Keywords, Links, Performance) for better category-level visibility
Swimlanes help you maintain balanced progress across different areas of your SEO strategy.
Card Information
Click any recommendation card to view detailed information including:
- Priority score breakdown: See how impact, confidence, urgency, strategic alignment, and risk contribute to the overall ranking
- Step-by-step implementation guide: Detailed instructions for executing the recommendation
- CMS integration status: Real-time updates if the recommendation connects to your content management system
- Dependencies and blockers: Related recommendations that must be completed first or may be affected by this change
This detailed view ensures your team has all the context needed to implement recommendations effectively.