Action scores help you prioritize SEO recommendations by ranking them from 0-100 based on their potential value and implementation factors. Every recommendation in Korvex receives an action score that determines its position in your priority queue.
How Action Scores Are Calculated
Action scores combine five weighted factors to create a comprehensive priority ranking:
| Factor | Weight | Description |
|---|---|---|
| Impact | High | Potential traffic and revenue gains from implementing this recommendation |
| Confidence | Medium | How likely this recommendation is to succeed, based on historical data and evidence |
| Urgency | Medium | Time sensitivity of the opportunity (seasonal trends, competitor gaps, etc.) |
| Strategic Fit | Low | How well this aligns with your current SEO strategy and goals |
| Risk | Low | Implementation difficulty and potential negative consequences (inverted - lower risk = higher score) |
The algorithm weighs impact most heavily since traffic and revenue improvements are typically the primary SEO objectives. Confidence and urgency receive medium weighting to balance proven opportunities with time-sensitive wins.
Understanding Score Ranges
| Score Range | Priority Level | Action |
|---|---|---|
| 80-100 | Critical | Implement immediately - highest ROI opportunities |
| 60-79 | High | Strong candidates for your next sprint |
| 40-59 | Medium | Implement when capacity allows |
| 20-39 | Low | Consider only if strategically important |
| 0-19 | Very Low | Defer - likely not worth current effort |
Focus your team's efforts on recommendations scoring 60 and above for maximum impact.
Dynamic Score Updates
Action scores automatically recalculate as conditions change:
- Ranking fluctuations update impact estimates based on new SERP positions
- Time decay increases urgency for seasonal or trending opportunities
- Completed work adjusts strategic fit as your SEO focus evolves
- New data refines confidence levels as we gather more evidence
Check your recommendations weekly to catch newly prioritized opportunities.
Using Scores for Capacity Planning
The Strategy Actions dashboard displays your team's weekly capacity alongside scored recommendations. This lets you:
- Fill your capacity with the highest-scoring work first
- Estimate completion time for priority recommendations
- Balance quick wins (high score, low effort) with major projects
- Track progress against your most impactful opportunities
Sort recommendations by action score to ensure your available hours target the work that will move the needle most for your SEO performance.