What This Page Does
The Local SEO page tracks your visibility in Google's local pack (the map results), Google Business Profile metrics, and location-specific keyword rankings. Essential for businesses with physical locations that need to rank in "near me" and location-modified searches.
Getting Started
- View Local Pack rankings — your position in the 3-pack for location keywords
- Check GBP metrics — views, clicks, calls, and direction requests
- Monitor Location keywords — rankings for "[service] + [city]" type queries
- Review NAP consistency — name, address, phone number consistency across the web
Key Features
- Maps Pack tracking — position 1-3 in the local pack for configured keywords
- GBP integration — Google Business Profile performance metrics
- Citation audit — NAP consistency across major directories
- Local schema analysis — structured data completeness for local businesses
Tips & Best Practices
- NAP consistency across 5+ directories is critical for local ranking
- Add LocalBusiness schema markup with complete address and geo coordinates
- Track both organic and maps pack positions separately — they use different ranking factors
- Respond to Google reviews promptly — review velocity is a ranking signal