What This Page Does
Intent classification automatically categorises every tracked keyword by the searcher's underlying goal. This powers strategic decisions: informational keywords need educational content, commercial keywords need comparison pages, and transactional keywords need optimised landing pages.
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Getting Started
Intent is displayed in the Keywords table and used throughout the platform:
| Intent | Searcher Goal | Content Type Needed | Example |
|---|---|---|---|
| Informational | Learn something | Guide, tutorial, FAQ | "what is QHSE software" |
| Commercial | Compare options | Comparison, review, case study | "best QMS software" |
| Transactional | Take action | Landing page, pricing, demo | "buy quality management software" |
| Navigational | Find specific site | Homepage, login page | "korvex login" |
Tips & Best Practices
- Target a balanced intent mix matching your business type (see Five Fundamentals)
- Commercial keywords typically have the highest conversion rates (1.5% avg)
- Informational content builds topical authority even if it doesn't convert directly
- Use intent filters in keyword reports to segment performance analysis