What This Page Does
Share of Voice (SoV) measures what percentage of total search visibility your site captures across tracked keywords, compared to competitors. A 15% SoV means you appear in positions likely to capture 15% of all clicks for those keywords. This is the closest metric to "market share" in SEO.
Getting Started
- View the SoV summary — your share vs top competitors as a pie/bar chart
- Drill into keyword groups — see SoV by intent type, topic cluster, or custom group
- Track SoV trends — how your share is changing over time
- Identify growth opportunities — keyword groups where competitors dominate
Key Features
- Overall SoV — total visibility share across all tracked keywords
- By keyword group — segment by intent, topic, or custom groupings
- Competitor breakdown — who owns what share in each segment
- Trend tracking — SoV change over 30/60/90-day windows
Tips & Best Practices
- SoV above 30% in your core keyword group indicates strong market position
- Track SoV by intent to identify gaps (e.g., strong in informational but weak in transactional)
- Rising competitor SoV on your core terms warrants investigation
- SoV correlates strongly with brand awareness and organic revenue share