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What This Page Does

The Site Architecture page maps your content into a visual hierarchy showing URL structure, topical clusters, and the hub-spoke relationships between pages. It highlights structural issues: orphan pages, missing cluster members, and pages buried too deep in the hierarchy.

Powered by: Hub-and-Spoke · Five Fundamentals

Getting Started

  1. View the architecture tree — hierarchical visualisation of your URL structure
  2. Identify content gaps — missing pages in your topical clusters
  3. Find orphan pages — pages not connected to any cluster
  4. Check depth analysis — pages more than 3 clicks from homepage

Key Features

  • Hierarchy tree — expandable URL tree showing parent-child relationships
  • Cluster detection — automatic identification of topical groupings
  • Gap analysis — competitor clusters that you haven't built
  • Orphan detection — pages without inbound internal links
  • Depth analysis — click-distance from homepage for every page

Tips & Best Practices

  • Every important page should be reachable within 3 clicks from the homepage
  • Build hub pages for each topical cluster (3,000-5,000 words)
  • Orphan pages either need internal links or should be consolidated
  • Use gap analysis to plan your next content cluster
Last updated: 2026-03-20