What This Page Does
Revenue Attribution connects the dots between SEO improvements and business outcomes. It uses GA4 conversion data to show which organic landing pages generate revenue, which keywords drive conversions, and which SCIS recommendations led to measurable revenue increases.
Powered by: The Closed Loop · Confidence & Impact
Getting Started
- View the revenue wall — total organic revenue with trend charts
- Drill into page-level attribution — which pages drive the most revenue
- Review keyword attribution — which keywords lead to conversions
- Check recommendation ROI — which SCIS actions generated measurable returns
Key Features
- Revenue trending — organic revenue over time with comparison periods
- Page attribution — revenue per landing page from organic search
- Keyword attribution — conversion value linked to specific keywords
- Recommendation ROI — actual return vs predicted impact for implemented recommendations
- Multi-touch attribution — supports first-click, last-click, and linear models
Tips & Best Practices
- Revenue attribution requires GA4 e-commerce tracking to be configured
- Allow 30+ days after implementing changes before expecting revenue signal
- Compare recommendation ROI predictions to actual outcomes to improve future accuracy
- Use the revenue wall in executive reports to demonstrate SEO programme value