What This Page Does
The ROI Calculator projects the financial return of your SEO programme. Using your actual ranking data, conversion rates, and average order values, it models scenarios from conservative to aggressive and shows expected traffic, conversions, and revenue outcomes.
Powered by: Confidence & Impact
Getting Started
- Enter or confirm your baseline metrics — current traffic, conversion rate, AOV
- Select a scenario — conservative, moderate, or aggressive growth
- View projections — monthly traffic, conversions, and revenue forecasts
- Adjust assumptions — keyword targets, position improvements, content investment
Key Features
- Scenario modelling — compare conservative, moderate, and aggressive outcomes
- Monthly projections — traffic, conversions, and revenue for the next 12 months
- Assumption editor — adjust CTR curves, conversion rates, and growth rates
- Sensitivity analysis — see which assumptions have the most impact on outcomes
Tips & Best Practices
- Start with the moderate scenario for initial client proposals
- Use your actual GA4 conversion rates rather than industry averages
- CTR by position: position 1 = 28%, 2 = 15%, 3 = 11% (built into the model)
- Update assumptions quarterly with actual performance data