What This Page Does
ROI Analytics measures the actual financial return of your SEO activities, not projections. It calculates content ROI per article (production cost vs revenue generated), customer lifetime value from SEO-acquired customers, and programme-level return on investment.
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Getting Started
- View programme ROI — total investment vs total SEO-attributed revenue
- Drill into content ROI — per-article cost vs revenue with payback period
- Check customer LTV — lifetime value of SEO-acquired customers
- Review attribution models — first-touch, last-touch, and linear attribution
Key Features
- Programme-level ROI — total spend vs total return with trend chart
- Per-content ROI — individual article cost, revenue, and payback period
- LTV attribution — customer lifetime value from organic search acquisition
- Multi-model attribution — compare different attribution approaches
Tips & Best Practices
- Per-content ROI requires tracking production costs (set in Content Pipeline)
- Allow 3-6 months for content ROI to materialise fully
- Use LTV attribution for subscription/SaaS clients where first-month revenue understates value
- Linear attribution gives the most balanced view across the content funnel