What This Page Does
The Ranking Simulator lets you model hypothetical changes and see projected outcomes before committing resources. Ask "what if we improve this page from Koray 45 to 65?" and see the estimated ranking improvement, traffic change, and revenue impact.
Powered by: Confidence & Impact · Koray Scoring
Getting Started
- Select a page and keyword to simulate
- Adjust the Koray Score slider to model an improvement
- View the projected impact — ranking change, traffic delta, revenue impact
- Compare multiple scenarios side-by-side
Key Features
- Score slider — model Koray Score improvements from current to target
- Impact projection — estimated ranking change based on competitor score distribution
- Traffic model — uses CTR-by-position curves to estimate click volume change
- Revenue projection — connects traffic to conversions using your conversion rate
- Multi-scenario comparison — save and compare different improvement scenarios
Tips & Best Practices
- The simulator is most accurate when you have 3+ months of historical data
- Compare the cost of achieving the improvement vs the projected revenue gain
- Pages where a small Koray improvement would flip position (e.g., from 11 to 9) have the highest ROI
- Use simulator results to prioritise which pages to optimise first