What This Page Does
Lead Analytics provides performance metrics for your lead pipeline. See conversion rates between stages, identify which SEO activities generate the most leads, track pipeline velocity, and forecast revenue based on current pipeline state.
Getting Started
- View pipeline metrics — total leads, conversion rates, average deal value
- Check source attribution — which pages, keywords, or campaigns generate leads
- Review stage conversion — funnel visualisation showing drop-off between stages
- Explore trends — lead volume and conversion rate over time
Key Features
- Funnel analysis — conversion rate between each pipeline stage
- Source attribution — leads traced to specific keywords, pages, or content
- Pipeline velocity — average time from inquiry to close
- Revenue forecast — projected revenue from current pipeline
Tips & Best Practices
- Focus on improving the weakest conversion point in your funnel
- Use source attribution to demonstrate SEO ROI to clients
- Track pipeline velocity trends — decreasing velocity suggests qualification improvements needed
- Review attribution monthly to allocate content resources to highest-converting topics