What This Page Does
The Evidence Library stores verified content assets that demonstrate E-E-A-T signals: author credentials, certifications, case studies, testimonials, and awards. These assets feed the E-E-A-T scoring system and are available for Mavis AI content generation and SCIS recommendations.
Powered by: E-E-A-T
Getting Started
- Browse the asset library — organised by type (credentials, case studies, testimonials)
- Add new assets — upload evidence of expertise, awards, certifications
- Link assets to pages — connect evidence to specific pages for E-E-A-T scoring
- Verify assets — mark assets as verified with source URL and date
Key Features
- Asset types — credentials, certifications, case studies, testimonials, awards, press mentions
- Verification status — verified, pending, expired
- Page linking — connect assets to pages that cite them
- Content generation integration — Mavis AI pulls from the library for content creation
Tips & Best Practices
- Verified assets boost E-E-A-T scoring more than unverified ones
- Review expired certifications quarterly and update or remove them
- Link case studies to relevant product/service pages for maximum E-E-A-T benefit
- The more evidence you upload, the stronger your site's trust profile