What It Is
The Koray Score is a composite 0-100 metric that evaluates how well a page demonstrates topical authority. It is based on the Five Fundamentals methodology developed by Koray Tugberk Gubur, adapted for automated measurement. Every scored page in Korvex receives a Koray Score alongside its individual fundamental breakdowns.
Why It Matters for Your SEO
Google's ranking systems increasingly reward topical authority — the ability to demonstrate comprehensive, well-structured coverage of a subject. A high Koray Score means your page is well-positioned to rank because it demonstrates the signals Google looks for: clear topical focus, entity coverage, structural quality, and trust signals. Pages below 40 typically have significant content gaps that limit ranking potential.
How Korvex Measures It
The Koray Score combines five fundamental dimensions, each scored 0-100:
| Fundamental | What It Measures |
|---|---|
| Central Entity | Brand consistency — does your core entity appear across the site with strong salience? |
| Central Search Intent | Intent alignment — does your content match your business model's ideal search intent mix? |
| Source Context | Monetisation clarity — can Google understand how your site creates value? |
| Core Section | Conversion page quality — are your product/service pages comprehensive? |
| Outer Section | Supporting content — do you have fresh, substantial informational content? |
Score Ranges
| Range | Rating | What It Means |
|---|---|---|
| 80-100 | Excellent | Content demonstrates strong topical authority across all fundamentals |
| 60-79 | Good | Solid foundation with specific areas for targeted improvement |
| 40-59 | Average | Meaningful gaps in content coverage or structural quality |
| 0-39 | Needs Work | Significant improvements needed across multiple fundamentals |
How to Improve Your Score
- Strengthen your Central Entity — ensure your brand name appears consistently across pages with entity salience above 0.3
- Align content to intent — match your content mix to your business type (e.g., SaaS sites need strong commercial + transactional content)
- Clarify your Source Context — add trust signals (about page, privacy policy, team page, testimonials, case studies)
- Invest in Core pages — product and service pages should be comprehensive (target Koray scores above 60)
- Build your Outer Section — publish fresh informational content (guides, tutorials, blog posts) and keep it updated within 90 days
Scoring Components
Central Entity (Fundamental 1):
- Formula:
(consistency_score × 0.80) + (salience_score × 0.20) - Consistency measures what percentage of pages contain your core entity (target: 80%+)
- Salience measures average prominence:
min(avg_salience × 200, 100) - Entity types considered: ORGANIZATION, PRODUCT, PERSON
- Minimum threshold: salience > 0.3, appears on 5+ pages
Central Search Intent (Fundamental 2):
- Formula:
(consistency_score × 0.60) + (alignment_score × 0.40) - Optimal intent distribution: 50-70% dominant intent = 100 (too uniform or too scattered scores lower)
- Alignment maps business type to ideal intent mix (e.g., SaaS: commercial=100, informational=75)
Source Context (Fundamental 3):
- Formula:
(model_clarity × 0.40) + (trust_signals × 0.30) + (authority_signals × 0.30) - Business model clarity: business type defined (+40), lead tracking (+20), transaction tracking (+20), pricing (+10)
- Trust signals: 5 pages worth 20 points each (about, contact, privacy, terms, team)
- Authority signals: 5 types worth 20 points each (awards, case studies, testimonials, press, research)
Core Section (Fundamental 4):
- Formula:
count_score + quality_score(each 0-50) - Count score: 20+ core pages = 50 points. Core URL patterns: /product, /service, /pricing, /features, /solution
- Quality score:
(avg_koray_score / 100) × 50
Outer Section (Fundamental 5):
- Formula:
(count_score × 0.60) + (freshness_score × 0.40) - Count score: 100+ pages = 100. Outer URL patterns: /blog/, /guide, /tutorial, /resources
- Freshness: pages updated within 90 days = 100, declining score as content ages
Competitive Benchmarking
Scores are percentile-ranked against competitors:
- Top 10% = "Market Leader"
- Top 25% = "Strong Position"
- Top 50% = "Above Average"
- Bottom 50% = "Below Average"
- Bottom 25% = "Weak Position"
Data Sources
- Collection phase: Phase 5 (09:30 UTC daily)
- Tables:
page_scores(individual pages),five_fundamental_scores(client-level fundamentals) - Entity data:
corpus_entity_occurrences(extracted by Phase 5 entity pipeline) - Update frequency: Daily for active pages; competitor pages scored in Phase 6
Related Concepts
- The Five Fundamentals — detailed breakdown of each fundamental
- E-E-A-T Scoring — the trust dimension that feeds into Source Context
- Entity Salience — how entity prominence is calculated
- Information Gain — content uniqueness scoring