Entity and semantic visualisations reveal the conceptual depth and topical authority of your content.
Entity Knowledge Graph
An interactive D3 force-directed graph showing entity relationships. See the dedicated Entity Knowledge Graph article for full details on using this visualisation.
Entity Cluster Map
Groups entities into thematic clusters using unsupervised clustering:
- Each cluster represents a topic area (e.g., "Technical SEO", "Content Marketing")
- Cluster size reflects how many entities belong to that topic
- Your coverage is shown as a fill percentage within each cluster
- Competitor coverage is overlaid for comparison
How to use: Clusters where you have low coverage but competitors have high coverage represent topical authority gaps.
Semantic Coverage Chart
Compares your content's semantic field against what top-ranking pages cover:
- Expected topics — What the SERP analysis suggests should be covered
- Your topics — What your content actually covers
- Coverage percentage — How much of the expected semantic field you address
How to use: Aim for 80%+ semantic coverage. Missing topics should be added to strengthen relevance.
Topical Authority Map
A treemap or bubble chart showing your authority score across different topic clusters:
- Larger bubbles — Topics where you have more content and higher scores
- Colour intensity — Darker = higher authority, lighter = lower
- Competitor overlay — Toggle to see where competitors have stronger authority
How to use: Build on your strengths (large, dark bubbles) while strategically expanding into high-value gaps (large, light competitor bubbles).
Tips
- These visualisations are most valuable when compared over time — save screenshots monthly to track progress.
- The first load takes 30-45 seconds (generated and cached for 7 days).
- Use these in client presentations to tell the story of your SEO strategy visually.