What This Integration Does
The Google Analytics 4 integration connects Korvex to your GA4 property, automatically importing essential performance data including sessions, users, conversions, revenue, traffic sources, device information, and landing page metrics. This data is refreshed daily and powers our ROI tracking and closed-loop attribution features.
Setting Up GA4 Integration
- Go to Client Settings → Integrations
- Click Connect GA4 — you'll be redirected to Google for secure OAuth authorization
- Select your GA4 property from the available options
- Data import starts automatically — allow 24-48 hours for the initial backfill to complete
Key Capabilities
- Secure OAuth 2.0 connection — no passwords required, authorization can be revoked anytime
- 11 dimension types — comprehensive data including daily metrics, landing pages, traffic sources, conversions, and device breakdowns
- Revenue attribution — e-commerce revenue data linked directly to organic search traffic
- Conversion tracking — monitor key actions like purchases, sign-ups, and demo requests
- Efficient data collection — uses GA4's Batch Reporting API for reliable, high-volume data imports
Optimization Tips
For Revenue Tracking:
- Ensure e-commerce tracking is properly configured in your GA4 property
- Verify that purchase events are firing correctly to enable accurate revenue attribution
For Conversion Tracking:
- Set up custom conversion events in GA4 for actions specific to your business (demo bookings, quote requests, etc.)
- Use the conversion dimension type to analyze revenue performance by event type
Data Expectations:
- GA4 data typically has a 24-48 hour processing delay from Google
- Historical data backfill may take up to 48 hours depending on your account size
- Data refreshes occur daily, typically in the early morning hours
Troubleshooting
If you're not seeing expected data after 48 hours, verify that:
- Your GA4 property has sufficient data and is actively collecting traffic
- E-commerce or conversion events are properly configured in GA4
- The connected GA4 property matches your website domain