The Entity Knowledge Graph provides an interactive D3 force-directed visualization that maps the relationships between entities mentioned across your website content. This powerful tool helps you understand your topical authority and identify content optimization opportunities.

What Are Entities?

Entities are the people, places, organizations, concepts, and things mentioned in your content. Search engines like Google use entity understanding to determine topical relevance and authority, making entity optimization crucial for SEO success.

Understanding the Graph

The visualization uses several elements to represent your entity landscape:

• Nodes — Individual entities, with size indicating salience (importance score)
• Edges — Lines connecting entities that appear together on the same pages
• Colors — Different hues represent entity types (person, organization, location, concept, etc.)
• Clusters — Natural groupings that form around related topic areas

Interactive Controls

Navigate and explore your entity graph using these controls:

Navigation

• Zoom and pan — Use mouse scroll to zoom in/out, click and drag to move around the canvas
• Node interaction — Click any entity node to open its detailed information panel

Filtering Options

• Search bar — Quickly locate specific entities by typing their name
• Entity type filter — Display only entities of selected types (person, organization, etc.)
• Salience threshold slider — Adjust the minimum salience score (default: 0.15) to show more or fewer entities

Entity Detail Panel

When you click on an entity node, a detailed panel slides in from the right, displaying:

• Entity overview — Name, type classification, and average salience score
• Page appearances — Complete list of pages where this entity is mentioned
• Co-occurring entities — Other entities that frequently appear alongside this one
• AI insights — Generated recommendations about this entity's role in your content strategy

Cluster Analysis

The cluster legend organizes entities into thematically related groups:

• Each cluster receives a descriptive label based on its dominant theme
• Member counts show how many entities belong to each cluster
• Clusters help identify your content's main topic areas and potential gaps

Optimization Tips

Finding Content Opportunities

• Entity gaps — Compare your graph with competitors to discover important entities you're missing
• Coverage opportunities — Entities with high salience but low page coverage indicate where you should expand content
• Relationship building — Strengthen connections between related entities by mentioning them together more frequently

Best Practices

• Focus on entities with high salience scores in your primary topic areas
• Ensure important entities appear across multiple relevant pages
• Monitor cluster formation to understand how search engines might categorize your content

Data Updates

The Entity Knowledge Graph refreshes daily after Phase 5 processing completes, ensuring you always have current data for your optimization efforts.