What This Page Does
The Dashboard is your daily command centre. It shows key performance indicators with trend arrows, a traffic overview chart, and quick links to areas needing attention. Every metric updates overnight as collection phases complete.
Powered by: Koray Scoring · E-E-A-T · Five Fundamentals
Getting Started
The Dashboard loads automatically when you select a client. At the top, KPI cards show:
- Total Keywords — number of tracked keywords with change indicator
- Avg Position — mean ranking position (lower = better)
- Total Impressions / Clicks — GSC data for the selected period
- CTR — click-through rate across all queries
- Koray Score — average content quality across scored pages
- Health Score — composite SEO health (0-100)
Each card shows a trend arrow: green up = improving, red down = declining vs previous period.
Key Features
- Date range selector — switch between 7, 30, and 90-day views
- Traffic chart — daily clicks and impressions with hover tooltips
- Quick alerts — ranking drops, indexing issues, and scoring changes surfaced automatically
- Deep links — click any KPI card to drill into the relevant detail page
Tips & Best Practices
- Check the Dashboard each morning after 10:00 UTC for fresh overnight data
- Use the 30-day view as your default; switch to 7-day to investigate recent changes
- The Health Score combines content quality (30%), E-E-A-T (20%), technical health (20%), ranking momentum (15%), and freshness (15%)
- Compare your Koray Score trend to identify whether content improvements are taking effect