Every piece of content in Korvex follows a defined lifecycle from strategic identification through to performance verification.

Stage 1: Opportunity Discovery

Content opportunities are identified through multiple channels:

• Content Gap Analysis (Phase 7, 07:00 UTC) — Finds keywords where competitors rank but you don't
• Strategy Generation (Phase 8, 07:30 UTC) — AI generates prioritised recommendations
• Content Decay Detection (Phase 5) — Flags existing pages losing performance
• Manual requests — Team members can create briefs directly

Stage 2: Brief Creation

Once an opportunity is identified, a content brief is generated containing:

• Target keyword and search intent classification
• Recommended word count (based on competitor analysis)
• Required entities to include (from entity gap analysis)
• Suggested heading structure (H1, H2, H3)
• Competitor content analysis (what top 3 pages cover)
• Target Koray score (based on competitive benchmark)

Stage 3: Content Production

Content can be produced two ways:

Manual Writing

A writer uses the brief as a guide and creates content in their preferred tool. The draft is then submitted via the Content Pipeline.

Mavis AI Generation

Click "Generate with Mavis" to produce a full 2,500-word article with 5 images in ~3.4 minutes at ~$0.52/article. Mavis uses the brief, competitor analysis, and brand guidelines to generate content that typically scores 85/100 on the Koray scale.

Stage 4: Review & Approval

All content goes through a review process:

1. Draft submitted — Content enters the pipeline in "In Review" status
2. Quality check — Reviewer checks against the brief, brand guidelines, and Koray score
3. Approval — Reviewer approves and the content moves to "Approved" status
4. Rejection — If quality is insufficient, content returns to the writer with feedback

Stage 5: CMS Publication

For clients with CMS integration (Shopify, WordPress, Webflow):

1. Approved content generates a CMS recommendation with status pending_review
2. The recommendation appears in the CMS Review Queue (/cms-review)
3. An admin reviews the proposed changes (title, meta description, body content)
4. On approval, the platform automatically pushes changes to the CMS via API
5. The system verifies the change was applied successfully

Stage 6: Performance Monitoring

After publication, the platform monitors the new/updated content for 30 days:

• Phase 5 scores the page daily using the Koray V2 methodology
• Phase 1 tracks GSC performance (impressions, clicks, position) for the target keyword
• Phase 2 tracks GA4 engagement metrics (sessions, bounce rate, time on page)
• Strategy Timeline logs the publication event and tracks causal attribution

Stage 7: Iteration

If the content doesn't meet its target Koray score or ranking after 30 days:

• A content optimisation recommendation is generated
• The content re-enters Stage 2 with updated brief based on actual performance data
• Entity gaps and scoring weaknesses are specifically addressed

Key Principle

No content reaches your website without human approval. The platform automates discovery, generation, and monitoring — but approval gates ensure quality control at every step.