What This Page Does
Content Gap Analysis identifies topics that your competitors cover but you don't. Each gap is rated by severity (critical, high, medium, low) based on search volume, competitive coverage, and strategic relevance. Gaps feed directly into SCIS recommendations and content opportunity scoring.
Powered by: Content Opportunities · Information Gain
Getting Started
- View the gap table — topics sorted by severity
- Each gap shows coverage count — how many competitors cover this topic
- Click any gap to see competitor examples — how they cover the topic
- Generate a content brief directly from a gap to start filling it
Key Features
- Severity rating — critical (4+ competitors cover it), high (3), medium (2), low (1)
- Coverage analysis — which competitors cover each topic and how
- Search volume — estimated monthly searches for the gap topic
- Brief generation — one-click content brief creation from any gap
- SCIS integration — critical gaps boost SCIS recommendation confidence by +15
Tips & Best Practices
- Critical gaps (4+ competitors) should be your top content priority
- Gap analysis runs daily in — new gaps appear as competitors publish
- Generate briefs for high-severity gaps to ensure new content is optimised from the start
- Track gaps over time — filling them improves your Information Gain score