Question 1

What are Open Graph tags?

Accepted Answer

Open Graph (OG) tags are meta tags in your page's HTML that control how your content appears when shared on social media platforms like Facebook, LinkedIn, and Twitter. They define the title, description, image, and URL that social platforms display in the sharing card. Without them, platforms guess from your page content, often with poor results.

Question 2

What is the difference between Open Graph and Twitter Cards?

Accepted Answer

Open Graph tags (og:title, og:description, og:image) are used by Facebook and LinkedIn. Twitter has its own meta tags (twitter:card, twitter:title, twitter:image), but will fall back to Open Graph tags if Twitter-specific tags aren't present. For most sites, setting Open Graph tags is sufficient — Twitter will use them as fallbacks.

Question 3

What is the recommended image size for social sharing?

Accepted Answer

The standard recommended size is 1200 x 630 pixels, which works well across Facebook, LinkedIn, and Twitter. Facebook uses a 1.91:1 aspect ratio (1200x630), Twitter uses 2:1 (1200x600), and LinkedIn uses approximately 1.91:1 (1200x627). Using 1200x630 is the best single-image solution for all platforms.

Question 4

Do I need both og:title and a regular title tag?

Accepted Answer

Yes, they serve different purposes. The regular title tag is what search engines display in search results. The og:title is what social platforms show when your page is shared. They can be the same text, but sometimes you might want a shorter or more engaging title for social sharing.

Question 5

How do I force social platforms to update my preview?

Accepted Answer

Social platforms cache your OG data. To force an update: For Facebook, use the Sharing Debugger (developers.facebook.com/tools/debug/). For Twitter, use the Card Validator (cards-dev.twitter.com/validator). For LinkedIn, use the Post Inspector (linkedin.com/post-inspector/). These tools fetch your latest OG tags and update the cached preview.

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Three steps to perfect social cards.

Enter your OG tags

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Copy the meta tags

Common questions about Open Graph tags.

Go beyond social previews.

Preview your social cardsbefore you share.