23 ways to see your data.
Stop squinting at spreadsheets. Interactive dashboards with heatmaps, Sankey diagrams, treemaps, radar charts, and more — turning raw SEO data into insights you can actually understand and share.
Rankings
Traffic
Keyword Coverage
Page Distribution
Raw data is useless without the right view.
You’re collecting more SEO data than ever. The problem isn’t data — it’s visibility.
Spreadsheets hide the story
Rows of numbers don’t show you patterns. You can’t spot a ranking trend, identify a traffic cluster, or see a competitor gap by scrolling through cells. The data is there — but the insight isn’t.
One chart isn’t enough
A line chart shows trends. A heatmap shows density. A Sankey shows flow. Complex SEO data needs multiple perspectives to tell the full story. Most tools give you one view and call it a day.
Reports take hours to build
Exporting to Excel, building pivot tables, formatting charts, copying into slides. Every week, the same manual process. By the time you finish the report, the data is already stale.
Every chart type your data needs.
23 visualization types, each designed for a specific kind of SEO insight. Here are ten of the most popular.
Ranking Heatmap
See position changes across all keywords at a glance. Red means drops, green means gains.
Traffic Treemap
Visualise which pages drive the most organic traffic. Bigger blocks mean more sessions.
Keyword Radar
Compare your keyword coverage against competitors across multiple dimensions.
Revenue Sankey
Follow the flow from keywords to pages to conversions to revenue. See where value is created.
Competitor Bubble
Plot competitors by visibility, traffic, and domain authority. Spot outliers instantly.
Conversion Funnel
Track the journey from impression to click to visit to conversion. Find where users drop off.
Performance Line
Daily ranking and traffic trends with change annotations. The backbone of SEO reporting.
Comparison Bar
Compare metrics side-by-side: this month vs last, you vs competitors, page vs page.
Waterfall Chart
Decompose ranking changes into contributing factors. See exactly what moved the needle.
Scatter Plot
Plot keywords by volume vs position or CTR vs impressions. Find quick-win opportunities.
Plus 13 more: donut charts, stacked area, grouped bar, violin plots, candlestick, parallel coordinates, chord diagrams, gauge charts, geographic maps, sunburst, network graphs, box plots, and Gantt timelines.
Explore, filter, drill down.
These aren’t static images. Every chart is fully interactive.
Hover to explore
Every data point shows detailed tooltips — exact values, percentages, date ranges, and contextual comparisons. No guessing what a bar or dot represents.
Click to drill down
Click any segment, keyword, or page in a chart to drill into the underlying data. From an overview treemap to individual keyword performance in two clicks.
Filter in real time
Date range selectors, keyword group filters, and device toggles update every chart instantly. Slice the data any way you need without rebuilding the report.
Compare anything
Select two time periods, two competitors, or two page groups. Every chart adapts to show the comparison side-by-side, making differences impossible to miss.
Share with anyone.
Beautiful charts are only useful if the right people see them. Export branded PDFs for client meetings. Schedule automated delivery for weekly stakeholder updates. Share interactive links so your team can explore the data themselves.
Every export includes your logo, brand colours, and professional formatting. No more hours spent in PowerPoint rebuilding charts from scratch.
PDF Report
Branded, ready for client handoff
Scheduled Delivery
Weekly or monthly, straight to inbox
Interactive Link
Shareable dashboard with live data
Raw Data Export
CSV or JSON for your own tools
Fast, even with millions of data points.
Intelligent caching ensures your dashboards load instantly. Heavy computations happen in the background.
Visualization types
Cached load time
Intelligent cache
Interactive
Frequently asked questions.
See your data like never before.
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