Simulate before you invest. See the revenue impact.
What would happen if you ranked #1 for your top keyword? Stop guessing — simulate the traffic and revenue impact before you commit a single hour.
Stop investing blind.
Every keyword is a bet. The simulator tells you which bets are worth making.
SEO is a time investment
You could spend six months chasing a keyword that won’t move the needle. Without knowing the potential payoff, every hour of SEO work is a gamble.
Gut feel doesn’t scale
Experienced SEOs have good intuition. But when you have 500 keywords and limited resources, you need data to decide which 10 are worth your time this quarter.
Stakeholders want numbers
Your CEO doesn’t care about ranking positions. They care about revenue. You need to translate “we could rank #1” into “this would generate £18,000 per month.”
Input a keyword. See the outcome.
Pick any keyword you’re tracking, set a target position, and the simulator instantly projects the traffic gain, revenue impact, and confidence level. It uses your actual CTR data, not industry averages.
The CTR curve at the bottom shows exactly where the traffic gain comes from. Position #1 captures 31.7% of clicks for this keyword. Position #8 captures 3.4%. That difference is 2,430 visits per month — and £18,200 in revenue.
Uses your real CTR data, not generic industry benchmarks
Traffic gain
+2,430
visits/month
Revenue impact
+£18,200
per month
Confidence
89%
model accuracy
Click-through rate by position
Compare opportunities side by side.
Save unlimited scenarios and see which keywords deliver the highest return on your time and budget.
| Keyword | Move | Traffic | Revenue | ROI | Conf. |
|---|---|---|---|---|---|
| seo software uk | #8→#1 | +2,430 | +£18,200 | 12.4x | 89% |
| keyword tracking tool | #14→#3 | +1,860 | +£12,100 | 8.7x | 82% |
| content optimization software | #22→#5 | +980 | +£7,400 | 6.2x | 74% |
Trained on 47,000+ ranking changes from real client data
Predictions based on real data. Not guesses.
The simulator uses two machine learning models — LambdaMART for ranking probability and XGBoost for impact estimation — trained on actual outcomes from thousands of ranking changes across real websites.
Every projection shows which signals contributed most. You can see whether the opportunity is driven by weak competitor content, a favourable CTR curve, seasonal timing, or a gap in backlink authority. Transparency means you can make informed decisions, not just trust a black box.
Invest where the return is highest.
The prioritisation matrix plots every keyword by effort required versus projected reward. Quick wins are in the top-left: keywords where a small investment yields a large traffic and revenue gain.
Instead of spreading your team across 50 keywords and making marginal progress on all of them, the simulator shows you the 5 keywords that will deliver 80% of the potential revenue gain. Focus wins. Scattered effort loses.
Quick wins
Low effort, high reward. Do these first.
Strategic bets
High effort, high reward. Plan and resource these.
Low priority
Low effort, low reward. Only if you have spare capacity.
ranking changes in training data
average prediction accuracy
weighted model signals
revenue impact in every projection
Frequently asked questions.
Know the outcome before you start.
14-day free trial. No credit card. Cancel anytime.