Understand the ‘why’ behind every search.
Not all keywords are equal. Know whether someone is researching, comparing, or ready to buy — and optimise every page for the right intent.
Ranking for the wrong intent wastes everything.
If your content does not match what the searcher wants, it does not matter how well it ranks.
Wrong content for the search
Someone searching “best CRM software” wants a comparison, not a sales page. Matching the wrong content type to the search intent means high bounce rates and wasted rankings.
Blind content strategy
Without intent data, you cannot tell whether your keyword portfolio is balanced. You might have 50 informational articles but zero comparison pages for the keywords where people are actually ready to buy.
Wasted resources
Writing a 3,000-word guide for a keyword where people just want to find a login page is a waste of time and budget. Intent classification tells you how much effort each keyword deserves.
Four intents. Four content strategies.
Every keyword falls into one of four intent categories. Each one demands a different type of content.
“What is CRM software?”
The searcher is learning. They want explanations, guides, and how-to content. These keywords build awareness and authority at the top of your funnel.
“Best CRM software 2026”
The searcher is comparing options. They want feature comparisons, reviews, and pros-and-cons breakdowns. These keywords capture mid-funnel buyers.
“Buy Salesforce license”
The searcher is ready to act. They want pricing, trials, and purchase flows. These keywords convert directly into revenue.
“Salesforce login”
The searcher is looking for a specific page or brand. They already know what they want. Ensure your brand pages are optimised to capture this traffic.
Every keyword, automatically classified.
Korvex classifies every keyword in your portfolio automatically. New keywords are classified within 24 hours of being added. Existing keywords are re-evaluated weekly to catch intent shifts.
No spreadsheets. No manual tagging. No guesswork. The classification is based on SERP analysis, modifier detection, and historical click patterns — not just the words in the query.
- Daily classification for new keywords
- Weekly re-evaluation for intent shifts
- SERP-based analysis, not just keyword modifiers
- Manual override available for edge cases
The right content for the right intent.
Intent classification does not just label keywords. It drives your entire content strategy by telling Korvex what type of content to recommend for each opportunity.
Blog post / guide
Educational content that builds authority and captures top-of-funnel traffic
Comparison / review page
Side-by-side comparisons and feature breakdowns for buyers evaluating options
Product / conversion page
Optimised landing pages with clear CTAs, pricing, and social proof to close
Brand / support page
Ensure branded searches land on the right page with clear navigation paths
Current distribution
Recommended distribution
See your intent portfolio.
Are you over-indexed on informational content and starving your conversion pages? Korvex shows you the full picture: what percentage of your keywords serve each intent type, and where the gaps are.
The platform compares your distribution against an industry-adjusted ideal and generates specific recommendations to rebalance. Add more transactional keywords here, create comparison content there, reduce effort on navigational terms that are already covered.
A balanced intent portfolio means you capture visitors at every stage of the buyer journey — from first research to final purchase.
Intent categories
New keyword classification
Keywords classified
Re-evaluation cycle
Frequently asked questions.
Stop guessing intent. Start matching it.
14-day free trial. See your full intent portfolio by tomorrow.