Question 1

What are entities in SEO?

Accepted Answer

In modern search, an entity is a distinct, well-defined concept — a person, organisation, product, methodology, or topic. Unlike keywords (which are just strings of text), entities carry meaning. Search engines use entities to understand what a page is truly about, not just which words it contains. When your content covers relevant entities with sufficient depth, search engines recognise your topical authority.

Question 2

How does entity extraction work?

Accepted Answer

Korvex uses Google’s Natural Language API combined with Claude and Gemini to analyse every page on your site and extract the entities mentioned. Each entity is assigned a salience score (0 to 1) that measures how prominent and central that entity is to the page’s content. Entities are then mapped into a graph that shows how they relate to each other across your entire site, giving you a complete picture of your topical footprint.

Question 3

What is entity prominence?

Accepted Answer

Entity prominence (or salience) is a score between 0 and 1 that measures how central an entity is to a piece of content. A page that deeply covers “project management” with examples, definitions, and related sub-topics might score 0.92. A page that merely mentions it in passing might score 0.15. Higher prominence signals stronger topical authority to search engines.

Question 4

How do I close entity gaps?

Accepted Answer

Once Korvex identifies which entities your competitors cover but you do not, it generates specific recommendations: which entities to add, which pages to add them to, how prominently they should be covered, and what related entities to include for context. These recommendations flow into Korvex’s optimisation pipeline so you can implement them with one click.

Question 5

Does this work with AI search engines?

Accepted Answer

Yes. AI search engines like Google’s AI Overview, Bing Copilot, and Perplexity rely heavily on entity-level understanding to generate answers. Sites with strong entity coverage and clear topical authority are more likely to be cited in AI-generated responses. Korvex’s entity intelligence helps you build exactly the kind of structured knowledge base that AI systems prefer to reference.

Entity	Type	Pages	Prominence
Project Management	Concept	34	0.92
Agile Methodology	Framework	18	0.78
Team Collaboration	Concept	22	0.81
Task Automation	Technology	15	0.74
Sprint Planning	Process	12	0.65
Kanban Board	Tool	9	0.71

See your site through search engines’ eyes.

Keywords tell you what people type. Entities tell you what search engines understand.

Keywords are a trailing indicator

AI search changes everything

You can’t fix what you can’t see

Every entity on your site, mapped.

Know exactly what you are missing.

Answer the questions search engines ask.

Frequently asked questions.

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