The brief that writes itself.
Perplexity-researched content briefs that tell your writers exactly what to write, which keywords to target, which entities to cover, and what structure to follow. Every article starts with the perfect brief.
Generated from keyword gap analysis
Target keyword
Secondary keywords (5)
Content outline
Required entities (8)
Word count
2,400
Internal links
3
Competitors
5 analysed
Bad briefs produce bad content.
The brief is the foundation. When it is incomplete, even great writers produce content that does not rank.
Briefs take hours
Researching competitors, identifying keywords, structuring headings, mapping entities. A proper content brief takes 2–4 hours. Most teams skip it and write blind.
Writers get vague instructions
“Write about plumbing SEO” is not a brief. Without specific keywords, structure, and entity targets, writers produce content that reads well but never ranks.
No competitive context
Your writer has no idea what the top-ranking pages cover, what entities they mention, or what gaps exist. The brief should contain this intelligence. It almost never does.
Everything your writer needs. Nothing they don’t.
Each brief is a complete content specification, generated in seconds from your competitive intelligence data.
Target and secondary keywords
Every brief identifies one primary keyword and up to five secondary keywords, complete with search volume and difficulty scores. Your writer knows exactly what to optimise for.
Complete heading structure
An H1 and a full set of H2 subheadings, informed by competitor content analysis and search intent. The writer follows the structure rather than guessing at sections.
Entity requirements
A checklist of entities search engines expect to see on a page about this topic. Based on entity extraction from top-ranking competitors and your own entity corpus.
Competitor summary
The top 3–5 ranking pages analysed: word count, entities covered, quality score, and specific content gaps your article should fill to outperform them.
Internal linking suggestions
Three internal pages to link to, chosen based on topical relevance and your site’s existing link structure. Strengthens your topic clusters automatically.
Word count target
Not a guess — calculated from competitor word counts and topic complexity. Long enough to be comprehensive, short enough to stay focused.
Briefs informed by your competitors.
Every brief includes an analysis of the top-ranking pages for your target keyword. You see their word count, entity coverage, quality score, and — most importantly — the specific content gaps your article should exploit.
This is not guesswork. Your brief is built on the same intelligence that drives Korvex’s recommendation engine: entity extraction, quality scoring, and gap analysis run across every competitor page.
Cover the entities search engines expect.
Search engines understand content through entities, not just keywords. A page about “APM” that never mentions distributed tracing or error budgets is missing signals that top-ranking pages include.
Every brief includes an entity checklist extracted from competitor analysis and your own entity corpus. Each entity is ranked by importance so writers know which are critical and which are nice-to-have.
As the article is written, entity coverage is tracked automatically. When you reach full coverage, the brief shows it. No manual checking required.
From brief to published article.
The brief is the starting gun. From there, the pipeline takes over: assign a writer (human or AI), draft the article, score it against 40+ ranking factors, review, and publish directly to your CMS.
Use the Mavis engine (Claude for writing, GPT-4 for scoring) for fully automated content production, or hand the brief to your team for a more hands-on approach. Either way, every article starts from the same data-driven foundation.
Generate brief
AI analyses gaps and competitors
Assign writer
Human or Mavis AI engine
Draft article
2,500 words with entity coverage
Quality check
Scored against 40+ ranking factors
Review & edit
Human approval before publish
Publish to CMS
One-click deploy with schema
Organise all your content briefs.
Every brief lives in a searchable library with status tracking. See what is ready, what is in progress, and what has been published.
APM Setup Guide
APM setup guide
Reliability Engineering Framework
reliability engineering software
Monitoring Setup Checklist
cloud monitoring software
Log Management Best Practices
log management platform
Brief generation time
Brief components
Avg entities per brief
Competitors analysed
Frequently asked questions.
Stop briefing. Start publishing.
14-day free trial. Your first brief is ready in 30 seconds.