If you use Korvex, you have seen Koray scores on your pages. Every page on your website gets a score out of 100, updated daily. But what does it actually measure, and why should you care?
The short answer: a Koray score measures how well a page satisfies Google's quality criteria. The higher the score, the more likely that page is to rank well. This guide explains the methodology, what good looks like, and how to improve your scores.
The methodology behind the score
The Koray scoring methodology was developed by Koray Tugberk, one of the most respected voices in technical SEO. It evaluates pages across multiple dimensions that Google's own quality rater guidelines emphasise:
- Topical coverage. Does the page thoroughly cover the topic? Are related entities and concepts present? A page about “mortgage rates” that never mentions interest rates, APR, or fixed versus variable is incomplete.
- Entity relevance. Does the page mention the right entities (people, places, concepts, products) that Google associates with the topic? This signals topical authority.
- Content structure. Is the content well-organised with proper headings, logical flow, and scannable formatting? Google rewards pages that are easy for users to navigate.
- E-E-A-T signals. Experience, Expertise, Authoritativeness, and Trustworthiness. Does the page demonstrate real knowledge? Is there an author with credentials? Are claims supported?
- Technical quality. Is the page fast, mobile-friendly, and properly structured with schema markup? Technical issues drag down even the best content.
What does a good score look like?
Based on analysis across thousands of pages and their ranking performance, here is a rough guide:
- 80 to 100: Excellent. These pages are strong contenders for page one rankings. They thoroughly cover their topic with the right entities and strong E-E-A-T signals.
- 70 to 79: Good. Competitive for most keywords. Minor improvements in entity coverage or content depth could push these to the top.
- 50 to 69: Needs work. These pages have gaps in topical coverage, missing entities, or structural issues that limit their ranking potential.
- Below 50: Significant issues. These pages are unlikely to rank for competitive terms without substantial improvement.
How it correlates with rankings
The correlation between Koray scores and actual ranking performance is strong but not absolute. A high score does not guarantee a number one position because rankings also depend on your site's overall authority, competition levels, and user behaviour signals.
What we consistently see is that improving a page's Koray score leads to ranking improvements over time. Pages that move from the 50s to the 70s typically see measurable traffic increases within four to eight weeks. The score is a leading indicator of ranking potential.
How to improve your score
Korvex does not just score your pages. It tells you exactly what to fix. Every page with a score below 70 comes with specific, prioritised recommendations:
- Add missing entities. Korvex identifies the concepts and entities that top-ranking competitors cover but you do not. Adding these to your content signals topical completeness to Google.
- Improve content structure. Reorganise headings, add missing sections, and improve readability. Google favours well-structured content that is easy to parse.
- Strengthen E-E-A-T signals. Add author bios, cite sources, include first-hand experience, and demonstrate expertise. These signals are increasingly important in Google's evaluation.
- Fix technical issues. Slow load times, missing meta descriptions, broken schema markup. Korvex flags these automatically and tracks whether they get fixed.
The Koray score is not a vanity metric. It is a practical, actionable measure of how well your content meets Google's quality standards. Track it, improve it, and watch your organic traffic follow.